Joelson Leal

Joelson Leal

Head of Design at hello.cv • Designer & UX Engineer

London, United Kingdom.

About

I’m a Product Designer and UX engineer working on shaping a smarter, more intuitive job-search and professional identity experience in the AI era. With almost a decade of professional experience in tech and design, I’ve held leadership roles such as VP of Product Operations at .CV Domains and Design & Innovation Manager at Cabo Verde Digital, where I designed government digital entrepreneurship programs. Alongside these roles, I’ve led and delivered design projects across web, mobile, and platform ecosystems, always grounded in usability and business impact. I also contribute as the Senior Product Designer at Kriolish, a startup where we are working on an infrastructure that promotes and supports the growth of Cabo Verdean Creole. This work reflects my belief that design can preserve culture while creating modern, inclusive user experiences.

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Education

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User Experience Engineering

Goldsmiths, University of London

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Public Management

Arizona State University

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Multimedia Design and Communication

University of Cabo Verde

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Work

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hello.cv, Inc.

Head of Design

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Kriolish, Inc.

Senior Product Designer

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ola.cv, Inc

VP of Product Operations

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Cabo Verde Digital (Government Program)

Design and Innovation Manager

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Ministry of Culture and Creative Industries

Advisor for Branding and Marketing

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Bonako

Lead Product Designer

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Awards

Mandela Washington Fellow

Recognized as a Young African Leader, participating in a flagship program designed to empower young African leaders through academic coursework, leadership training, and networking.

#IDC2025 research and design challenge, Design Concepts

UX Awards (IDZ) Autumn 2025 Nominated for New Talent

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Chevening Scholarship

Prestigious, fully funded merit-based award by the UK Government, recognizing outstanding leaders with vision and potential to drive positive global change.

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Languages

English

Fluent

Portuguese

Native

Caboverdean Creole

Native

French (Learning)

Basic

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Certificates

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Foundations of User Experience (UX) Design

Google

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Skills

Leadership & Strategy

Product Strategy, Design Operations, Cross-functional Collaboration, Stakeholder Management, Digital Transformation, Innovation Management

Product Design

Figma, Design Systems, Wireframing, UI Design, Interaction Design, UX Design, Claude Code, Lovable, Claude Design

UX Research

Usability Testing (Moderated), Survey Design, User Personas, Journey Mapping, Co-Design Workshop, Interviews, Cognitive Walkthrough, Problem Framing

Frontend Collaboration

HTML, CSS, JavaScript, Storybook, Developer Handoff, Vibe Coding

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